1973 GRETSCH WHITE FALCON  Mod.7594 Made in USA, 2Cutaway, Bigsby, OHC code VA999

An exceptionally original 1973 Gretsch model 7594 “White Falcon” in hand polished “White Ducco” finish and exceedingly rare block inlay. This one came from its original owner and has the original case and factory warranty cards that have been beautifully maintained. Finish cracks in the overlay due to dry temperatures over the years but only in the varnish. This is a remarkable example of one of the most desirable instruments ever produced by Gretsch. The frets are clean and perfect, the neck is straight and firm with perfect angle, very low action with incredible fingerboard and the original Filtertron pickups sing with a clarity seldom heard from any pickup, from any era! Come with original Gretsch hard-case and warranty cards

Body: Laminated Maple
Neck: Laminated Rock Maple
Fingerboard: Ebony with inlaid block position markers
Finish: Original Multi-layer, hand polished, White Ducco finish
Scale Length: 25.5”
Frets: Nickel Silver frets
Binding: Multiple Gold binding on body, fingerboard and “F” holes
– Gold inlaid and bound headpiece
– Original Dual high sensitive Filtertron adjustable pickups
– 24K Gold-plated hardware
– Deluxe high gear ratio enclosed tuners
– Adjustable roller bridge with individual string adjustments
– Original Gretsch Bigsby tremolo tailpiece with round handle arm
– Gold guard plate with White Falcon detail
– Dual flip up mutes, Jeweled knobs
– Original Gretsch hard-case and factory warranty cards

 Published Jun 19, 2017 by Ron Denny

“A fantasy on wheels.” That’s one way to describe the flashy and futuristic concept cars of the 1950s. These attention–getting “dream cars of tomorrow” were built to wow the public at popular auto shows and GM’s traveling Motorama.
In 1954, over two million car lovers flocked to auto shows to drool over the sleek Buick Wildcat II, the radically styled Oldsmobile Rocket, the GM Firebird I (basically, a stylized jet with four wheels), and many other wild and colorful show cars. None of these vehicles were ever produced, but some styling cues and technology found their way onto future production cars.
Jimmie Webster — Gretsch’s main guitar guru, designer, and ambassador of the 1950s — loved cars. He kept his eye on what was trending out of Detroit’s Big Three and even introduced two car–themed Gretsch guitar finishes in 1954: Jaguar Tan and Cadillac Green.
And at the 1954 NAMM Show in Chicago, Webster imitated the concept and show car idea by unveiling his White Falcon — a dazzling, bejeweled, white and gold one–off prototype he dubbed the “Guitar of the Future.” He even had it displayed on a rotating pedestal with spotlights for a full Guitarama effect.

It’s…It’s…It’s Indescribably Beautiful!

The same famous words that Ralphie’s dad used to describe his prized Leg Lamp in A Christmas Story also apply to the Gretsch White Falcon.
1959 Gretsch White Falcon 6136
With its bright white finish, 24–karat gold appointments, two DeArmond DynaSonic pickups, gold sparkle binding from the Gretsch drum department, a winged headstock with a vertical Gretsch logo, feather–engraved neck inlays, and a fancy gold tailpiece that looked like a Cadillac hood ornament, the White Falcon was simply a stunning statement of beauty and luxury.
There was nothing else on the planet like it. Remember, this was 1954 when guitars were rather understated and mostly available in natural or tobacco sunburst finishes.
The music dealers’ reaction to Webster’s dream guitar was overwhelming, and they eagerly lined up to put their names on the order list. Webster and Fred Gretsch Jr. (the company’s president) may have been smiling on the outside, as they had obviously hit a home run with this prototype. But I'm sure their inner selves felt a little differently.
Both men realized how difficult and time–consuming the White Falcon would be to manufacture at their Brooklyn factory. But at this point, they had no choice but to put Webster’s prototype into production.
The flagship White Falcon was officially added to the 1955 lineup of colorful Gretsch guitars priced at a whopping $600 — about $5,500 today. Considering the median family income was $5,000 in 1955, this "Cadillac of Guitars" was really more in the "Rolls Royce of Guitars" sphere.