Rickenbacker Dealer Pack – Complete Transonic Era Portfolio 1973

Here’s a killer piece of early ’70s Rickenbacker history — an original 1973 Rickenbacker dealer pack featuring the iconic black-and-white swirl catalog, matching yellow Transonic Sound Systems amplifier brochure, blue January 10, 1973 price list, dealer mailer envelope (Santa Ana return address), and promotional sheets including “The New Convertibles” and “Slanted Frets.”

This set captures Rickenbacker at full stride — 4001 basses, 360/370 thinlines, solid bodies, 12-strings, Banjolines, and the futuristic Transonic amp line — all laid out in bold, unmistakable early-’70s graphic style. The original dealer pricing sheet alone is a time-machine moment, showing what these now-legendary instruments sold for when they were brand new.

Please take a look at the photos to determine condition, let us know if you have any questions and as always, we thank you for stopping by!